Press relations
With the press relations service, MXP presents and strengthens the client's image across the different media outlets. Working in a planned manner, it seeks to bring entrepreneurs closer to the media so that they become
a source/reference in their field of activity.
MXP's professionals invest carefully in earned (unpaid) media, which gives the client greater credibility and contributes to building and strengthening the brand in its market.
- Wide and constant brand or company visibility: our goal is to keep the client in the media spotlight and, consequently, in the market.
- Be a protagonist in your field: our goal is to make sure the client is always remembered by the media as a source/specialist.
- When your brand or company makes the news, it gains visibility: MXP's work consists of giving companies even more credibility in the market through the media.
- Strengthening the client's brand/image.
MXP prepares the client to answer the various questions raised by the
press.
Media relations
While some companies remain hidden, as if they did not exist for the market, others are sought out by the media to comment on various subjects and situations and, therefore, appear frequently in the news. Why does this happen? In this second, successful case, corporations rely on a professional team specialized in media relations.
A company that does not communicate gives up being spontaneously present in the media. This form of media exposure, it is worth saying, is extremely valuable for building the image and also for generating business.
MXP's differentiator is follow-up, that is, the direct relationship with journalists and media professionals to present the ideal approaches for the story. This contact differs, for example, from simply sending an e-mail, which generally arouses
little interest in journalists' daily routine and greatly reduces the chances of media coverage.
A company that does not communicate gives up being spontaneously present in the media. This form of media exposure, it is worth saying, is extremely valuable for building the image and also for generating business.
MXP's differentiator is follow-up, that is, the direct relationship with journalists and media professionals to present the ideal approaches for the story. This contact differs, for example, from simply sending an e-mail, which generally arouses
little interest in journalists' daily routine and greatly reduces the chances of media coverage.
For MXP's professionals, good work done with the press, with ethics and competence, is an essential factor in offering clients positive visibility in the media.
Communication consulting
In a personalized way, MXP's communication consulting analyzes the products and services offered by the client and develops efficient strategies to strengthen the brand and its media visibility. The consulting also assesses the entrepreneur's relationship with their target audience.
Micro, small, medium or large, each company has particularities to be considered at the stage when communication strategies are developed. For this, a careful analysis of the business profile is essential.
Once the assessment of the client's profile is complete, MXP's consulting starts directing the actions that will strengthen the brand in the so-called traditional media and also in media managed by independent journalists, bloggers, digital influencers, youtubers, among others.
The reach of social networks is a predominant factor for communication consulting. Facebook, Twitter, Instagram (just to name a few networks) have distinct characteristics and ways of communicating with their users. Therefore, it is important to use and manage them efficiently to strengthen relationships with the target audience and opinion leaders, and also to observe changes in consumer behavior.
Crisis management
Crisis management is a responsibility that MXP Comunicação holds among the services offered to clients.
In a way suited to each company, MXP's professionals work on the premise that it is essential to draw up a pre-crisis plan to face problems. This plan provides for the careful preparation of employees and corporate representatives to talk to the press and consumers.
In a way suited to each company, MXP's professionals work on the premise that it is essential to draw up a pre-crisis plan to face problems. This plan provides for the careful preparation of employees and corporate representatives to talk to the press and consumers.
The ultimate purpose of crisis management is not to prevent adversity from occurring, but to minimize the impacts on the company's or institution's image before public opinion.
Media training
Poise, full command of the subject, confidence. Even supported by this tripod, the professional who faces the press as a corporate spokesperson sees the task as a challenge. With the goal of improving communication between the client and the media, MXP offers Media Training.
Through practical experience, MXP's team carries out training programs
aimed at company spokespeople to better interact with the various media.
aimed at company spokespeople to better interact with the various media.
In Media Training, professionals learn about how each media outlet works and practice techniques to take part in press conferences and make statements.
Events
Small, medium and large events require planning, organization and well-defined execution stages. MXP's press relations team, committed to every phase of the event, plays a strategic role in highlighting not only the occasion, but also the company's image in the media.
Each event has its own nature. In this sense, MXP Comunicação prepares the most suitable content (releases, notes, posts, stories, audio and video) and defines the channels where it will be published (TV, newspapers, magazines, radio, websites, blogs, social media, etc.).
With a specialized mailing list, MXP organizes press conferences, manages guest accreditation and handles coverage during and after the event, producing content and promoting even greater visibility for the client across
media outlets.
Each event has its own nature. In this sense, MXP Comunicação prepares the most suitable content (releases, notes, posts, stories, audio and video) and defines the channels where it will be published (TV, newspapers, magazines, radio, websites, blogs, social media, etc.).
With a specialized mailing list, MXP organizes press conferences, manages guest accreditation and handles coverage during and after the event, producing content and promoting even greater visibility for the client across
media outlets.
Communication planning
Communication Planning is a carefully crafted roadmap that considers, among other factors, the efficiency of the message to be delivered to the right audience.
As a communication strategy, planning is essential for companies that want to present themselves as a brand to the market. If the challenge is to launch a service or product, developing strategies also proves essential.
Objectives and schedules are components always observed in a well-built Communication Plan, as well as the analysis of the most suitable media channels to reach the audience/consumer.
As a communication strategy, planning is essential for companies that want to present themselves as a brand to the market. If the challenge is to launch a service or product, developing strategies also proves essential.
Objectives and schedules are components always observed in a well-built Communication Plan, as well as the analysis of the most suitable media channels to reach the audience/consumer.
Social media planning
Social networks deserve increasingly close attention from communication professionals. This is because the medium, once limited to making friends, sharing photos and exchanging messages, now offers an atmosphere conducive to business and to consolidating a brand.
Given the entrepreneurial vocation of social networks, MXP Comunicação understands that it is important to manage them professionally and to direct actions that bring corporations and consumers closer to products and information.
Content production and distribution
Producing quality content considers traditional media, social networks and information independently generated by journalists, bloggers, youtubers and digital influencers to define formats suited to each distribution channel.
In content production, MXP's professionals focus on publishing relevant information about the client in order to spark the interest of the traditional press and of the many platforms available on the internet.
Releases, posts, stories and videos are some of the formats that MXP's team works with in content production.
In content production, MXP's professionals focus on publishing relevant information about the client in order to spark the interest of the traditional press and of the many platforms available on the internet.
Releases, posts, stories and videos are some of the formats that MXP's team works with in content production.
"Faça um cliente, não uma venda."
- Katherine Barchetti
